Blog
Brand, design, and craft
Thinking from the Brank team on brand strategy, design systems, and how design-led teams work.
Why brand guidelines go stale (and how to stop it)
Most companies update their brand guidelines once a year, if that. Here's why that's a problem and what a living brand kit looks like instead.
Read article →Colour contrast isn't optional: a practical guide for brand teams
WCAG AA requires a 4.5:1 contrast ratio for normal text. Most brand palettes fail this test. Here's how to audit your colours and fix the ones that don't pass.
The brand handoff problem: why clients always ask for assets again
You delivered the brand, but six months later the client is back asking for the logo. This is a systems problem, not a communication problem.
Design tokens are brand guidelines for engineers
If your design system has tokens, you already have half a brand kit. Here's how to make that information available to everyone. Not just developers.
How freelancers can standardise brand intake from every client
Every new client brings a different system for sharing their brand. Here's a simple way to get everyone onto the same page before the project starts.
Brand management for teams without a dedicated brand manager
Not every company has a brand team. Here's how small teams keep their brand consistent without anyone owning it full-time.
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